Melissa Click has hired the Austin, TX reputation management firm to help overcome the fallout of one bad day. As USA Today reports, Click ended up at the heart of a media firestorm after being recorded on video during a protest at the campus of the University of Missouri. The controversial video eventually led to Click being fired from her job as an assistant professor.
Many have looked at the event and wonder why it is fair “one bad day” can ruin a career. Sadly, this does happen.
One bad day does not mean what it used to mean. 20 years ago, one bad day may have been reported in the news once or twice and then forgotten. In the modern landscape of the new media, things are not forgotten so easily. Online reports, audio, and video are indexed in the search engine forever. One bad day that occurred a year ago stays at the top of the search engine results. The person whose name is associated with the events ends up suffering. When the name is typed into the search engines, that bad day returns to haunt him or her. The events do not even really return. They are always there living on forever in the search engine results.
Darius Fisher, the president and co-founder of Status Labs, pointed this out many times during public appearances and media interviews. Fisher has long contended work has to be done to address the online content related to a controversy or the controversy never goes away.
Melissa Click’s situation was reported as national news. Things do not have to reach such a level in order to have a negative effect on a person’s life. A few negative message board or social media posts could really harm someone. Working with a firm such as Status Labs could aid in dealing with such issues. New content could be manufactured and published to drive older, negative content down the results listings.
Status Labs has helped clients from around the world. The list of clients does include a few celebrities. The list is sure to grow as more people learn of what Status Labs can do to help.