Kate Hudson’s Successful Strategy for Fabletics

Fabletics is a brand everyone’s heard of by now. It took Kate Hudson less than four years to grow Fabletics into a $250 million company. Realizing how impressive that is can only be understood when considering how dominated the activewear market was before Fabletics joined.

In 2016, Fabletics experienced a 43 percent rise in sales. That prompted Fabletics to grow larger, opening retail stores to satisfy demands. Currently, the brand has 18 retail stores in places like California and Florida. Using a subscription mechanic, Fabletics has earned over one million members. They also have over 20 million Twitter followers.

Usually, celebrities use their fame to build their companies up. While being a Golden Globe-winning actress did help Kate Hudson promote Fabletics, that’s not why her company’s so successful. Hudson created a business model that focused on using affordable, on-trend athleisure apparel to inspire women to embrace a healthier lifestyle.

The mission wasn’t about body-shaming women into being what magazines want them to be. It was encouraging women to take that first step toward a more active life. Hudson’s dream achieved its final mission when Fabletics announced they would be expanding into plus sizes. Now, even big girls can look and feel as great as every other woman; and for half the price.

The first step to building Fabletics up was the same step that every entrepreneur must take: identifying market opportunities. It was very clear that people would love to buy activewear that they could actually afford. Creating an affordable brand was the easiest part.

Starting the company is always easiest. It’s the persistent determination that’s difficult. Hudson dedicates as much of her time as possible to keeping Fabletics going. She goes over sales numbers on a regular basis and works closely with both the marketing and designing departments.

According to one Fabletics member, the quality of Fabletic’s products is much higher than people expect. She bought a pair of leggings, and to this day, the leggings have maintained their compression, shape, and color. The material is also thick, so there’s no trouble with see through issues.

Most surprising is the volume of different styles. She had no trouble buying many items from Fabletics because there’s so much to see. Fabletics truly does have something for everyone. She challenges anyone to not find something.

Quality, affordable, and trendy workout gear from Fabletics

Fabletics began in 2013, by Don Ressler and Adam Goldenberg with the help of actress, Kate Hudson, when they saw a hole in the athletic wear industry. There were plenty of high end and expensive options for trendy, comfortable workout gear. However, there were no trendy brands catering to a budget that everyone can afford. With the idea of creating affordable, but trendy, comfortable clothing people would want to wear all day long, Fabletics was born.

 

Fabletics works on a subscription service system. This has proven very successful for the company. It has grown into a multi-million dollar company in just a few short years. Customers pay a low monthly fee and are sent a new outfit each month. Each customer takes a quiz to help customize their likes and dislikes, so they are sure to receive an outfit they will love. Kate personally approves all clothing at the company and all the clothes are fashionable, trendy, and comfortable.

 

Many traditional brick and mortar companies are suffering from customers coming into their stores to see items in person, and then finding them online cheaper, thus losing the sale. Fablectics is using online and their physical stores together to give their customers the best customer service. Fablectics started opening brick and mortar stores recently. Thirty to fifty percent of customers that enter their stores are already members. Another twenty five percent become members while they are in the store. When a member tries on clothing in the store, it goes into their online shopping cart as well. They can buy the item in the store, or purchase online. For Fabletics, it doesn’t matter if their members buy in the store or online. They are simply using their physical stores to give their customers another level of customer service. The stores also allow them to get to know the communities that they serve. They can learn the trends in that area and further customize the clothing offered to what will be trendy and popular in that specific region.

 

To start, Fablectics offers you an outfit at a discounted price. You can also choose items a la carte at a discounted price. Each month, you will receive a two or three piece outfit, curated specifically to your tastes, for your low monthly fee. If you don’t want anything that month, simply chose to skip a month and you won’t be charged anything. The quality of outfits you receive is excellent compared to the price paid. They rival the much more expensive athletic brands on quality but offered at a fraction of the price. The pants are thick and don’t have see through issues, offer great compression, and best of all, hold their shape and compression over time. The clothes don’t Afade, are soft, and high quality. When you compare the prices and the quality to the expensive brands, you realize that you are getting an excellent value when purchasing from Fablectics.

Wengie on Turning Bad Eating Habits Into Good Ones

In her video Diet Tips: My BAD Eating Habits, Wengie serves up another video discussing healthful eating habits by popular demand from her viewers.

Wengie’s friend expressed disbelief that she had once been heavier, so she perused her old Facebook photos for proof. Even she was surprised at how much her physique had become more slimmed and toned compared to the older photos.

If you are trying to lose weight, Wengie emphasizes that it is a process that takes time. She discusses habits, and how it is your habits, be them good or bad ones, that have resulted in your current weight. She says that habits can take anywhere from 60 to 90 days to break. If you want to lose weight, you need to commit to at least 90 days to changing your bad diet habits into good ones that encourage a healthy lifestyle.

When at her heaviest, she was eating late into the night, eating chips, frozen dinners, and drinking soda pop. She was cooking large meals for both herself and her boyfriend, and that was just at home. Her wakeup call came when she noticed her belly hanging over her pants, and from being dissatisfied with her appearance in photos she had taken for her blog.

She stresses that healthful eating is the key to weight loss, and that starving yourself is harmful, and not the way she maintains her weight. She also mentions that having cravings for unhealthy foods is ok, and that she has those cravings too. She still eats foods like chips, but only in moderation and as an occasional treat.

After receiving several emails from her viewers asking for her weekly meal plans, Wengie developed an ebook of her favorite healthful meals that have helped her to lose and maintain her weight.

 

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