Firms have been blending salmon and lamb into kibble and giving organic grain-free food for ages. Currently, traditional makers of pet food have stepped up their marketing game owing to the fierce competition posed by upcoming companies such as Blue Buffalo Co. and Freshpet.
If you would like your dog to shred off some weight, then Colgate-Palmolive has a solution for you. Nestle’s Purina website provides a platform where pet owners are able to customize special blends. Mars Petcare, which is an international leader in selling pet food, is tapping the farm-to-table trend. Its Nutro Farm’s harvest is made up of cranberries and blueberries that are harvested at the right time and frozen dry in order to lock the nutrients in.
Cesar Home Delights specializes in selling beef stronganoff and lasagna. Their tag line is “he will have whatever you are having”. Wal-Mart, sells grilled beef burger and duck jerky dog treats that are made without any artificial colors and flavors.
The strategy of pets eating like their owners seem to be gaining grounds. The sales of premium pet food have increased by 45% representing over $10.5 billion in the United States. These sales currently account for over half the market. The Blue Buffalo, which is one of the first to sell canned food and kibble that mixes fruits, vegetables and whole grains with chicken and Rover’s lamb, went public last summer, and analyst predicted its sale to be over $1 billion.
The big firms are tackling innovations and acquisitions. This purchase was announced after a few months when Merrick had already introduced its Backcountry line that includes recipes like Pacific Catch and Game Bird.
The Ever-rising Beneful
Beneful is a dog food’s brand by Nestle Purina Petcare. The Beneful brand includes, dog treats, dry dog food and wet dog food. By 2012, it was among the top five most popular brands of dog food, generating over $1.5 billion in revenues that year.
The six different medleys produced by Beneful are among the best food types Purina has to offer. Currently, there are; chicken and beef medley, roasted turkey medley, simmered chicken medley, romana style medley, Tuscan style medley and Mediterranean style medley.