The ClassDojo mission is to reinvent classrooms by bringing teachers, students, and parents closer together. The program aims to help teach parents, teachers and students about the growth mindset. Growth mindset is the idea that intelligence and abilities can be developed and strengthened over time, rather than just constantly stay the same. While this is not a new idea or concept, the technology and innovation behind the program is fairly new. The developers of ClassDojo have teamed up with Stanford University’s PERTS (Project for Education Research That Scales) to create animated videos to help explain the growth mindset idea and what it means. The creation of these videos signifies their first attempt at getting students involved in learning about the growth mindset.
ClassDojo is a communication platform that teachers use to engage parents in their child/children’s school activity and performance, as well as to encourage students to succeed and help them develop the growth mindset. The program allows teachers to say what they need to help make their classrooms extraordinary places, and to have their voices heard. 15 million students are active participants in the program. Teachers share around 8,000 moments through pictures and videos with parents every minute. 2 out of 3 schools in the United States of America use the program, in addition to being used in over 180 different countries around the world.
There are currently only 25 startup employees in the ClassDojo program, and so far the program has not begun collecting revenue. Despite not collecting revenue, the program has raised $21 million for funding of the program. Developers are considering the idea of possibly creating premium features that parents would be willing to pay for, such as the convenience of paying for things like field trips or school lunches, without the need for sending a check or cash in a child’s book bag that may get lost or stolen. With regular use of the program, developers are also hoping to eventually eliminate the need for face-to-face parent teacher conferences.
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