The advertising industry needs to create its code of conduct. Next, it needs to be submitted to the newly-created Ministry of Transparency, Supervision, and Control.
Here, the first firm in the advertising sector that would create the code of conduct fully as per the Anti-Corruption Law is the new / sb. It has even consulted the CGU regarding its corporate rules.
This firm specializes in Communication of Public Interest (CIP). It has a Corporate Integrity Program that is being implemented by Bruno Jorge Fagali. He is well aware that his company is always concerned about transparency along with delimitation of its directives since these are a part of its ethics and culture. Even the founders of the firm do not believe in an appearance of being correct. They wish to be correct, all the time. Bruno Jorge Fagali is well aware that all this is not easy. It would require intense changes in the internal processes which have to be in accordance with the ethics of the company.
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Basically, it refers to strict measures. This is meant to prevent or severely minimize any risks that may come from the law due to any activity. This will help in detecting them as well as resolving them much faster. Bruno Jorge Fagali is well aware how this can mitigate corruption in a big way. This will have a major impact on society, on Justice as well as on the company.
Bruno Fagali specified that such a code of conduct had been released for the employees. They have read it. Besides, they have undergone training too. This code is available on the intranet of the company too. There is a primer that is available on the site of nova / sb.
In fact, Bruno Jorge Fagali has been responsible for implementing the Corporate Integrity Program for over 2 years now.
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